How to Get More Conversions on Shopify
Over 4 million eCommerce sellers rely on Shopify to generate revenues. It is a superior technology to sell online and comes with all the features you need to run your online store.
You can expect handsome earnings, as the total value of transactions generated by Shopify stores reached $79.5 billion in 2021.
Unfortunately, launching a Shopify store doesn’t guarantee you success. Therefore, you must focus on boosting conversions to maximize your eCommerce business’s potential.
In this blog, we will explore the ways to boost conversions of your Shopify store. The optimization techniques and best practices will lead to enhanced user experience, a smooth buyer journey, and more sales.
However, it is necessary to be aware of Shopify conversions before you optimize your eCommerce store.
Understanding Shopify Store Conversions
A conversion is a marketing term that indicates any action you want your potential customers to perform in your store. For example, a purchase may be a conversion to online sellers.
Additionally, you may count submitting lead forms or subscribing to your newsletter as a conversion.
You must identify different types of conversions relevant to your business. It allows you to tailor your strategies to boost conversions and generate more sales.
What is Conversion Rate?
Businesses continuously try to boost their conversion rate to engage and retain website visitors. Conversion rate is the rate at which your store or landing pages convert customers.
You can determine the conversion rate of your landing page with the formula below:
Conversion rate = total conversions (divided by) total store visitors (multiplied by) 100.
Key Metrics to Measure Shopify Conversion Rate
It is essential to establish the right metrics to determine the results of your conversion rate optimization efforts. Two of the most crucial metrics to focus on are:
Conversion rate
Average order value (AOV)
AOV refers to the average amount your customers spend per transaction. You can boost sales and revenues by encouraging buyers to spend more per order.
You can measure the effectiveness of your conversion rate optimization strategies and make data-driven decisions by tracking key success metrics.
Define Conversion Goals and Objectives
You must define your goals and objectives to increase conversions. It can be a specific sales target, lead generation campaign, or newsletter signups.
Ensure you set clear goals and make them:
Specific
Measurable
Attainable
Relevant
Time-specific
Your goals give you a clear roadmap to guide you on your conversion rate optimization journey.
How to Increase Conversions of Shopify Stores
You can optimize several aspects of your Shopify site to land more conversions. Additionally, a few ideas, like social media marketing, can result in a good Shopify conversion rate.
Below are some proven ways for Shopify store owners to boost conversions:
Optimize Product Pages
Your customers make their purchase decisions based on your product page. As a result, you must focus the majority of your effort on it to boost your conversion rate.
Shopify suggests covering essential details about your product right at the beginning of the page. You can do this with a short summary of your product’s USP.
This approach shows how your offering provides value right at the beginning.
Answer All Queries
It is never good to keep your customer in suspense. Therefore, you should cover all your product’s features and functionalities to answer all customer queries.
You must understand your target audience’s motivations to buy and build product pages around them.
Clear and Concise CTA
A clear and straightforward call to action encourages your buyers to take action. Therefore, tailor your CTAs and use a personalized tone to create urgency and convert more audience.
High-Quality Product Images and Videos
You must provide high-resolution images of your products from every possible angle. Moreover, consider adding videos, GIFs, and engaging visuals to boost conversion rates.
Display Customer Testimonials
Customer reviews and ratings build trust and credibility. Moreover, according to Shopify, 95% of buyers decide whether to buy based on reviews.
Therefore, don’t hesitate to show off customer appreciation.
Enhance Shopify Store Design and User Experience
User experience indicates the overall experience a shopper goes through on your Shopify store. It includes everything, from landing on your store to checking out.
Many people think of user experience as only website design. However, there are several aspects to create a good user experience, such as:
Shopify website speed
Easy navigation
A mobile responsive design
Simple and compelling copy
Legible icons and buttons
Detailed product descriptions
A product search process
Fewer steps on the checkout page
You must focus on all the factors above to boost your Shopify store user experience. Moreover, you can boost your Shopify store’s conversion rate using the ways below:
Prioritize Function Above Everything
Design trends like parallax scrolling or image sliders may look good. However, they may distract the buyer from making a purchase.
Therefore, prioritize functionality and highlight your product above everything else.
Customer-Centric Copy for Website Visitors
The copy of your Shopify store should focus on the user. Moreover, you should create your copy first and then design your store.
Research your target audience and make your copy resonate with your shoppers.
Design for Mobile Devices
A majority of your Shopify sales will come from mobiles. Therefore, choose a responsive template to create a mobile-friendly website.
Implement Effective Marketing Strategies
Strategic marketing efforts allow you to bring more shoppers and boost Shopify conversion rates. You can join social media platforms your target audience visits to share your content.
It helps you build brand awareness, connect with your audience, and create a solid online presence.
Additionally, you can try email marketing to grow your visitors and boost the average Shopify conversion rate. Send promotions and updates to your contact list to land more sales and growth.
Most importantly, start blogging to tell your story and promote your products. Specifically, you can target topics related to your niche that are relevant and interesting to your buyers.
Unleash the Power of Shopify Integrated Marketing Toolkit
Shopify stores enjoy integrated marketing tools and resources to grow their business. You can:
Write and publish blogs: Shopify gives you everything you need to publish compelling blogs.
SEO tools: Improve your visibility on search engines by tweaking your titles, meta tags, product details, and more.
Email campaigns: Run email marketing campaigns right from your Shopify dashboard to grow your audience.
Facebook ads: Run ads natively on Facebook to boost Shopify conversion rates.
Utilize Conversion Optimization Techniques
You can utilize several conversion optimization techniques to convert more potential customers. Shopify also provides a collection of apps to help you encourage shoppers to perform your desired action.
Below are a few ways to try to increase your Shopify conversions:
A Simple Homepage
Simplicity wins hearts when it comes to an effective Shopify homepage. Use limited images and text, focusing on delivering your primary message.
Share Coupon Codes and Promotions
You can share your coupon code via your store’s Welcome Header Bar and Quick Announcement bar. Markedly, promo codes work extremely well to boost sales and conversions.
Build.com increased its conversion rates by 6% for its affiliate traffic with a simple promo code.
Leverage Pop-Ups
Pop-ups are excellent for capturing attention and encouraging conversions. You can use an app to display pop-ups for sales or newsletter signup on your store.
Real-Time Purchases
You can display a notification at the bottom of your store showing real-time customer purchases. It acts as social proof to convince your visitors to click the “Buy” button.
Implement Intelligent Search
Many apps can allow you to install a search bar on your Shopify site. Particularly, businesses with an extensive portfolio of products can boost conversion rates by implementing intelligent search.
It helps your shoppers find the right products without going through endless categories or product pages.
Additionally, you can provide auto-suggestions and input examples to offer more convenience to your shoppers.
Be Transparent
You should always be transparent and reveal complete information to your buyers. That means you should be honest about your:
Prices
Delivery timeline
Shipping costs
Stock availability
Pre-Fill Customer Details
Use the auto-fill feature to pre-fill customer information on your checkout page. It makes checkouts faster and keeps your customers coming back.
Offer Free Shipping
Free shipping can increase conversions by 50%. Therefore, try to provide free shipping to nudge online shoppers to buy more and spend more.
You can set a minimum spend for customers to avail of free shipping.
A/B Testing
A/B testing by a CRO expert allows you to test different web page variations. You can tweak your copy, design, layout, copy, CTAs, and more and test different versions by splitting your traffic.
It is possible to identify the versions that boost conversion rates by tracking A/B test results. Then you can implement them on your website to increase your Shopify store’s conversion rate.
A conversion rate optimization specialist can offer optimization services to increase conversions for eCommerce sellers. A conversion rate optimization agency can be your partner to unleash success and growth.
Build Trust and Credibility
Building trust is essential with your new and existing customers. To increase conversions, you should prominently display social proof, customer reviews, and security features.
Below are a few tips to try:
Display user-generated content like an Instagram shopping feed
Make a great first impression with inspiring visuals, easy-to-digest information, and simple navigation
Use trust signals like TLS and secure payment methods
Upload high-quality product images to show off your collection
Focus on usability
Tell your story
Most importantly, be consistent with your values and communication to create a base of loyal customers, increase sales, and attract more visitors.
Analyze Results and Make Data-Driven Decisions
Analyzing your performance and using insights to make informed decisions is the way to increase conversions. You can use Shopify Analytics and tools like Google Analytics to track conversions and generate meaningful insights.
Shopify allows you to track the following:
Acquisition reports – Track sessions by time, location, and referrer
Behavior reports – Online store conversion, product recommended conversions, and landing page sessions
Customer reports – First-time vs. returning customers, customers over time, and loyal customers
Marketing reports – Conversion from the first interaction, conversion by last interaction, and attribution model comparison
Additionally, you can access order, sales, and profit reports to gain a complete picture of your eCommerce business.
Most importantly, you can track your buyer journey and identify bottlenecks. Moreover, you can discover patterns, trends, and user pain points to target the right areas of improvement or potential.
Therefore, you can refine your conversion optimization strategies for the best outcomes.
Retargeting and Abandoned Cart Recovery
The current cart abandonment rate across all online retailers is 69.99%. As a result, targeting people who abandon their orders is a top priority to boost conversion rates.
You can invest in retargeting ads on Facebook or Google to encourage visitors to complete their purchases. Moreover, you can rely on Shopify’s abandoned cart recovery automation feature to send personalized emails and incentives.
Moreover, you can try to:
Set up a rewards program
Install a live chat
Simplify complicated checkout processes
Implement pop-ups on exits
Aim for easy returns
Have a clear refund policy
Boost Shopify Conversions Today
You can boost Shopify conversion rates by optimizing product pages with quality images and product descriptions. Additionally, enhance your store design and address slow website issues.
It also pays to invest in effective marketing efforts to boost your conversions. Moreover, you can build trust and capitalize on retargeting strategies to convert more customers.
Most importantly, track conversions and refine your approach to stay relevant and generate optimum returns.
We have another helpful guide on boosting your revenue on Shopify. Here are a few ways to increase your average order value on Shopify for more earnings.
Additionally, you can hire our experts for professional conversion rate optimization services to increase sales, revenues, and profits. Get in touch with us today to schedule an appointment.