Until recently, most AI driven discovery efforts were constrained by fragmented systems and shallow context. Teams could experiment, but the results rarely felt reliable or complete. What is changing now is the architecture underneath.

In this session, Endertech introduces MCP 101 through the lens of AI powered product discovery. We will explore how Model Context Protocol (MCP) provides a modern foundation for AI to understand products, user intent, and business rules in a coherent and governed way, turning discovery from a novelty into a dependable experience.