Be the change you want to see in the world.
I enjoy playing piano, soccer, and Civilization! Other areas of interest include mixology, skiing, aquaria, and travel. My teams are the LA Galaxy and the LA Rams. I married my high school sweetheart in 2005 and we have two kids, a boy and a girl.
Software
E-Commerce
AI
Shopify
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.
Some states require mattress recycling fees to appear as their own tax line during checkout. This article walks through how we combined Avalaras AvaTax API, Shopify metafields, middleware, and Checkout UI extensions to display a clear tax and recycling-fee breakdown in Shopify checkout for two brands.
E-Commerce
Marketing
Klaviyo
How we connected STORIS to Klaviyo with a custom webhook middleware so retailers can use in‑store quotes, orders, and fulfillments to trigger personalized email flows, review requests, and smarter segmentation—bringing online‑level personalization to the showroom.
Software
Web Development
AI
Symfony
React
AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.
At Endertech, Planning is the first phase in our methodology for custom software development. The goal of this phase is to produce clear technical documentation that tells the development team exactly what they’re supposed to build, and how.
This article explains the difference between Shopify Apps and Shopify App Extensions including how to deploy them to a simple Node environment.
E-Commerce
Headless
Shopify
Learn a bit about Headless E-commerce with Shopify Hydrogen. Check out one of our recent projects using this technology.
Discover how Shopify collections have improved to become more useful and efficient for your Shopify store management.
A step-by-step to setting up NestJS and React Admin with Amazon Lambda. An API project using React Admin frontend on Amazon Lambda.
Endertech has integrated the new Amazon BOPIS API with the ERP / POS from a major mattress retailer. Learn the details in this story.
