Gabriel Richards

Favorite Quote

“Be the change you want to see in the world.”

Joined Endertech

2000

Primary Title

Founder & CEO

Secondary Title(s)

Account Manager, Development Manager, Full Stack Developer

About Me

I enjoy playing piano, soccer, and Civilization! Other areas of interest include mixology, skiing, aquaria, and travel. My teams are the LA Galaxy and the LA Rams. I married my high school sweetheart in 2005 and we have two kids, a boy and a girl.

Education

B.A. in Philosophy from UC Irvine, 2000

Experience

Designing & developing all sorts of websites, databases, and software applications since 1998.

Skills

Creative Thinking, Problem Solving, Business Analysis, Software System Architecture, Project Management, Software Engineering, Cloud Server Administration

Technologies

Linux, Apache, MySQL, PHP, Javascript, HTML, CSS, React, Symfony, Shopify, Magento, Drupal, WordPress, Amazon AWS, Google Cloud

Be the change you want to see in the world.

Articles by Gabriel Richards

E-Commerce

Shopify

Integrating Avalara with Shopify Checkout to Clearly Show Recycling Fees

Some states require mattress recycling fees to appear as their own tax line during checkout. This article walks through how we combined Avalaras AvaTax API, Shopify metafields, middleware, and Checkout UI extensions to display a clear tax and recycling-fee breakdown in Shopify checkout for two brands.

Bringing In‑Store Personalization Online: How We Integrated STORIS with Klaviyo Using Webhooks

E-Commerce

Marketing

Klaviyo

Bringing In‑Store Personalization Online: How We Integrated STORIS with Klaviyo Using Webhooks

How we connected STORIS to Klaviyo with a custom webhook middleware so retailers can use in‑store quotes, orders, and fulfillments to trigger personalized email flows, review requests, and smarter segmentation—bringing online‑level personalization to the showroom.

AI Driven Software Development with Cursor

AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.

Management

Why Your Software Project Needs Professional Planning

At Endertech, Planning is the first phase in our methodology for custom software development. The goal of this phase is to produce clear technical documentation that tells the development team exactly what they’re supposed to build, and how.

E-Commerce

Shopify

How to Deploy Shopify Apps vs Shopify App Extensions

This article explains the difference between Shopify Apps and Shopify App Extensions including how to deploy them to a simple Node environment.

E-Commerce

Headless

Shopify

Shopify Hydrogen for Headless E-Commerce

Learn a bit about Headless E-commerce with Shopify Hydrogen. Check out one of our recent projects using this technology.

E-Commerce

Shopify

Shopify Collections Based on Metafield Values

Discover how Shopify collections have improved to become more useful and efficient for your Shopify store management.

NestJS and React Admin Deployed to Amazon Lambda

Software

E-Commerce

NestJS and React Admin Deployed to Amazon Lambda

A step-by-step to setting up NestJS and React Admin with Amazon Lambda. An API project using React Admin frontend on Amazon Lambda.

E-Commerce

Amazon BOPIS API Integration

Endertech has integrated the new Amazon BOPIS API with the ERP / POS from a major mattress retailer. Learn the details in this story.

Software

E-Commerce

Amazon STORIS Integration

We integrated our client's Amazon Seller Central account with STORIS using the Amazon Selling Partner API. Here's the story.

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